{"title":"BioFreeze","description":"","products":[{"product_id":"biofreeze-gel","title":"BioFreeze Gel","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eOnce a muscle or joint is injured, regular exercise is typically the key to rehabilitation. But when pain limits a body's ability to exercise, the healing process takes longer.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eBiofreeze products help break this pain cycle, by relieving pain through a method known as \u003ca href=\"http:\/\/en.wikipedia.org\/wiki\/Gate_control_theory_of_pain#Gate_Control\" border=\"0\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\"Gate Control,\"\u003c\/a\u003e or \"gating.\" In the gating process, menthol acts to stimulate specific sensory receptors in the skin, thereby blocking other receptors from sending pain signals to the brain.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eBiofreeze products provide temporary relief from minor aches and pains of sore muscles and joints associated with simple backache, arthritis, bruises, strains and sprains.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eBiofreeze Pain Reliever may be used up to four times a day - both before exercise or therapy (to relieve painful movement), and afterwards (to soothe muscle or joint soreness). In some cases, Biofreeze products may even be used during exercises or therapy.\u003c\/div\u003e","brand":"Tadda's Fitness","offers":[{"title":"Default Title","offer_id":37609203564740,"sku":"","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/7212\/2564\/products\/biofreeze-gel.jpg?v=1605960622"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/7212\/2564\/collections\/biofreeze.jpg?v=1605961667","url":"https:\/\/taddas-fitness-llc.myshopify.com\/collections\/biofreeze.oembed","provider":"Tadda's Fitness LLC","version":"1.0","type":"link"}